Pat Langford

https://pattylangford123.wixsite.com/mysite-1

The storyboarding aspect of planning was something which I found particularly challenging. I feel that my initial storyboards were to vague and lacked specific shot selections. As a result of this, shot taking become a more arduous task at times as I was unaware of what I needed specifically. This led to me needing to reshoot shots which differed but ultimately fit the narrative. The task was made more difficult with my evident lack of artistic talent. Overall, this was a useful process but a storyboard with more specifics would be have been of greater use when filming Preliminary storyboard Storyboard

https://youtu.be/VBlHjZT407I

The main differnce I made to my music video from the first draft were some re-shoots and new storyboarding for some sequences. This was particularly evident when filming the flashback within the video. Originally I found that the shots in this part were uncreative and appeared somewhat 'rough'. I found that this was not conventional of the music video industry and decided that some re-shoots were neccessary. I used some more contemporary techniques such as whip pans and matched cuts to help the narrative develop. I also used more long shots and alternating camera angles. Overall, this allowed the narrative to develop and give a slicker approach to the video. From the first draft I have also decided that the video would benefit from the flashbacks being spread sporadically around the video. I felt that this would help the video meet the brief as the video seperates itself from having short film conventions. This distorts the chronology and plays of the way that music videos do...

The first intertextual reference is in the very first shot. There is clearly two glasses of water which appear to be shaking. This is a reference to the Jurrassic Park movie as in the film it symbolises the presence of the dinosaur. Within the context of the video this presents that action is taking place but the underlying emotion is ultimately fear of the unknown. The second intertextual reference is from The Notebook when the male character Noah picks up Allie. This is seen in the video in the series of clips outside the house. The point if this ensure that audiences understood that the relationship represented was at times very strong and infactuous. The romance in The Notebook is deemed as the fairytale romance throughout the narrative, but within the music video this is not the case. I found this subversive narrative interesting to explore. Both the intertextual references come from very different genre of film. I felt that this hy...

Producer and Director of Bad vibe Creating the Bad Vibe video was such a phenomenal experience. As a director, it is always a privilege to be involved in a big overseas project. As a personal experience, it was amazing to travel to Greece for a week in summer to be able to shoot the video, and as a professional I found it inspiring and enriching to be able to work on this project. Through the video we found it essential to push themes of enjoyment and the undeniable value of friendship when in the face of adversity. Having been young myself at one point I feel like I never truly understood the importance of having reliable and honest friendships. I feel like a lot of kids nowadays look to seek the artificial and temporary satisfaction that life offers. I hope that one teen out there will watch this video and it will make them think about a mate that they have and what they mean to them and how that true admiration of friendship cannot be forged. Or even someone a little...

·       The use of a range of bright colours on the page with some elements of dark black colours. This should represent a club or festival environment and is conventional for dance music websites.  ·       The use of a bold font in a large size.  ·       Minimalist home page.  ·       Large images. ·       Include options for tour dates, merchandise, music (YouTube, Spotify etc.), and fan information on the bad vibe video. This will be the menu bar.  ·       Social media feed. 

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Narrative 1   A young boy is pictured ending communications with a girl. This will take place within a greyish location with dull colours. Seen walking away from  each other . This will be a short sequence of shots (5 secs) but will establish the video.   The music begins and the mood of the whole video changes. The boy is seen going on holiday to a party island with a few friends. With an initial shot at the airport and the boy is seen travelling abroad. A montage of shots resumes with a relatively quick cutting rate and bright colours.   The boy is seen partying in a foreign location. The use of location will be important, picturing coastal areas, cars  and sunsets in a form of montage to increase the overall excitement. Through the use of camerawork I will represent thoughts and memories of the male character thinking of the female character initially distinguished and adds to why he may have negatives thoughts about her. The sense of na...

The branding of a media product must establish a strong sense of continuity over a range of media platforms, this reinforces the strength of the brand and clearly references that the agglomeration of products relates to the same artist and song. I want to create a relationship between colour and the brand and to regularly use turquoise blues over both media products and saturated colour pallets. As well, I will use marketing techniques, the first of which will be a link from the website to the video and integrate QR codes into the music video to improve the overall continuity.

I plan to create a website which follows the conventions and codes of a dance music promotional website, within two pages, which carries a consistent house style throughout and acts as a reinforced tool to promote the artist and his product. The website will include some exclusive material, this may be an interview or an outtakes video. I also plan for the website to include a menu bar which will include links to other parts of the website, I plan to include  ‘ merchandise ’ ,  ‘ tour dates ’ ,  ‘ music ’ and finally  ‘ video. The use of social media will add a sense of interactivity with the audience. This will also add a tailored and personal touch and appeal to audiences between the ages of 16-28. Moreover, this will allow for the website to remain up to date and relevant with the constant variances in popular culture. The website will be minimalist and will evidence large texts and images with the opening page being a slowly fading montage of summery images, th...

Statement of intent I plan to employ a range of media language to create a video which encapsulates emotions of happiness, friendship in the face of adverse situations. The product will be targeted towards 16-28 year olds with an interest in dance music and actively partake in party activities. I also look to align with the values of Future House Music and create a platform for developing house music artists, I plan to do this by presenting positive ideologies and an accepting aura surrounding the video. The video will feature a narrative detailing the effect on which a breakup can have on teens, using the artist to truly engage the audience. I plan to use a range of locations including suburban England, an airport and a coastal landscape. The contrasting locations will permeate a sense of escapism; hence breaking perceived gender roles and offering subversive representations. I will utilize casual summer attire to represent and amplify the enjoyment and jovial emotions whic...