Digital convergence of products

The branding of a media product must establish a strong sense of continuity over a range of media platforms, this reinforces the strength of the brand and clearly references that the agglomeration of products relates to the same artist and song. I want to create a relationship between colour and the brand and to regularly use turquoise blues over both media products and saturated colour pallets. As well, I will use marketing techniques, the first of which will be a link from the website to the video and integrate QR codes into the music video to improve the overall continuity.