Inspiration
My prior knowledge of rap music videos subconsciously led to certain subconscious decisions being made throughout the production phase. Two videos which I found to be of inspiration were Isle of Arran by Loyle Carner and Man Don't Care by Jme ft. Giggs. The use of mine-en-scene in the JME video was replicated to an extent within our video which constructs intertextuality. The almost cliche use of props is common within rap videos and acts in correspondence to the dialogue. While in the Carner video I found the tone of the character and how he uses direct gaze to show his power and construct a state of apathy. Conventions of rap music videos
Busta Rhymes
We attempted to utilise conventions of rap music videos to construct a stereotypical video. The first noticeable strategy we used was a monochrome filter for a range of shots. This allows for the lead character (myself) to appear in greater power than he would otherwise and raises his dominance within the video. Furthermore, the use of the monochrome filter constructs an urban undertone to the video. We found that this post production technique acted as a crucial manipulation to the image and amplified the urban ideologies surrounding the locker and large window areas evidence. Another technique that we added to the video was the use of fisheye lens on multiple occasions, stereotypically retro rap videos contain a fisheye sense. We looked to utilise this technique to increase the verisimilitude of the video while also allowing for the video to appear eclectic taking away a sense of monotony. The fisheye lens carries intertextuality to music videos of the past and allows our production to carry multiple ideologies and beliefs. A typical example of this is the Busta Rhymes Dangerous video (image to the right) where a fisheye lens is used to expand the size of buster Rhymes' face and his whole image.
Similarly we used slo-motion, reverse and grainy imaging. This also meets the conventions of a rap music video. The grainy footage adds to the urban feel of the music video and amplifies the urban nature of the locker room setting. This allowed for the representation of a school which appears innocent to be perceived as a sinister which relates closer to the genre of music.
A good start to this blog post but you have so much more to say. Try to keep blog posts as visual as possible and show your processes and improvements. Ms Page
A representation of some form of character which the audience aligns with and have an understanding of this person’s values and actions. A song. Multiple locations must be used to create some form of narrative. Consider the use of lighting and what effect this has on emotions. Consider camera angle, movement, height and zoom when framing locations and actions and what will be most effective. Use image distortion or some form of image manipulation to good effect. Consider all aspects of mise-en-scene to depth using props, costume and reference character blocking. Use an array of editing techniques especially focusing on shot length and the composition of shots. Use establishing shots so audiences can get an understanding of character, locations and emotions that this may put across. I ncorporate some aspect of dance culture e.g. this could be somebody dancing or a scene within a club. Some specific shots may include cheering and clinking glasses and cups and ext...
“There is no such thing as an original text” The concept of an original text is one of great ambiguity and discussion, in the Modern day there are a multitude of laws and regulations defining what categorises as an original text. Yet the argument that nothing can be classed as original text is still one of eligibility as ones actions could be proclaimed to be a manifestation of past occurrences and events. Throughout a lifetime humans experience a great amount of media texts and it could be argued that this shapes our future and our outlook on life. Through a wide exposure to media texts and opinions subjective viewpoints are natural, therefore any text produced is more a physical representation of past events rather than an exhibition of creative human behaviour and thought. The idea of impressionability must also be recognised; humans can easily be persuaded or inspired by media texts whether it’s propaganda or a film. Further gravitas is given to this argument when...
A good start to this blog post but you have so much more to say. Try to keep blog posts as visual as possible and show your processes and improvements. Ms Page
ReplyDelete