Target Audience

Target Audience 

• I would like to appeal to the young party-goer, festival attendant and potentially party abroad kind of character. Somebody who romanticises with experiences rather than material objects who spend a fair proportion of their income on living out these desired experiences. 
• The age range would potentially start at 16 where audiences are beginning to become interested in festivals etc. I would extend this age range to around 26-28 where people gradually to lose some interest. But that age range is certainly the prime time for people interested in ‘rave culture’. 
• There is no real gender differentiation however I feel the video may be more inclined towards a female audience who may romanticise with these experiences more. 
• I feel like the boys who this would appeal to would wear slim jeans, short sleeve t shirt and a baseball hat shopping at places like asos, topman etc. The girls would wear flared trousers, crop tops and bralettes and plaited hair also.  

• The bedrooms of the people I look to appeal to may be Skye blue in colour, relatively minimalist and efficient and with potentially a photo wall or one or wo posters but not overcrowded.  
• I think the food that they eat would be alternative side of mainstream, eating in places like five guys and occasionally meal deals. 
• The audience I am looking to reach are those who have a relatively broad taste in music. Rather than being avid listeners to house music I would expect them to be acquainted and active supporters but also have an interest in American trap music and grime.